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Showing posts from May, 2017

What's Your Tagline, Lady?

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Think fast!
The news guy just shoved a microphone in front of your face. "Okay, lady. Say something about your jewelry business," he says. "You have 10 seconds before the next commercial."

Your 10-second blurb  The big question: Can you think of a 10-second something that sums up what you do? 
Forget about the microphone. If you can think of a really great thing to say about you or your jewelry under any circumstances, you should make that your tagline. 

If you can't think of a concise, catchy phrase that sums up you, your jewelry, or your jewelry business, get busy. 



Think Coca-ColaA tagline is a phrase, a slogan, or a brief description of your product or business. It's a positive blurb that makes your target customer remember you. 

Coke marketers were using catchy taglines long before any of us were born. The Ad Age article "130 Year of Coke Taglines" has the complete list. The most recent tagline is, "Taste the feeling."

It's easy, except…